Brands that are consistently presented are 3 to 4 times more likely to experience brand visibility.
The New Year means it’s time to start on a new marketing plan. But before you do, we’ve rounded up some of the things leading marketers in Singapore are doing this year to improve their chances of success. We’ve also added some planning templates to help get your plans done and actioned quickly.
1. Strategic Brand Refresh
The market moves quickly with new and exciting brands appearing all the time; hence making sure your logo and collaterals always look fresh is paramount. Branding extends to more than just the logo. A lot of work goes into making sure its consistent across the business cards, stationery, PowerPoint pitch decks and any customer-facing template used by the company. According to Lucidpress, brands that are consistently presented are 3 to 4 times more likely to experience brand visibility.
Download our brand refresh questionnaire. –
2. Integrated Marketing Plan
Key campaigns require an integrated approach. This can include online marketing such as social media, email, advertising, search engine marketing; and offline marketing like direct mailers, events, and conferences. By having an integrated marketing plan, you can easily make sure your messages look fantastic and aligned across various channels, to guide audience through the journey from prospect to customer.
Download our marketing plan template. –
3. Customer-centric Content Marketing
The best marketers understand the power of content marketing to persuade customers to buy from their brand. Statistics suggest that 78% of consumers believe that companies focused on producing custom content are more trustworthy than companies who simply churn out generic content. Get started on producing a content editorial calendar that will deliver your brand story through banners, blog posts, short videos or animations using our content marketing template.
Download our content editorial calendar template. –
4. Comprehensive Digital Marketing Plan
Digital web and mobile marketing are an important part of your marketing plan, with 57% of users saying they wont recommend a business with a poorly-designed mobile site. (Source; socPub). You need to make sure you are using this to your advantage with mobile marketing.
Download our digital marketing template. –
5. Smarter Event Planning
There’s no doubt that events are powerful for marketing, however, they only work when people turn up. In addition to that, persuading the public to spend time with you is not an easy feat due to their busy schedules. It generally takes about 2-3 invitations to get them interested. But events don’t need to be in person. You can do webinars – ranked second most successful approach for driving leads (source: ReadyTalk) – that reach thousands of people, in the comfort of your own space. Be it physical or online events, work smart and organise your tasks neatly with our event management checklist.
Download our event management template. –
We’re very happy to help in the development of your new marketing plan to make sure you get a fresh new look that will impress your customers. Download all marketing plan development tools here to help you along the way.
Download all tools here: