Animations and videos are the king of content – and the future of content marketing. They bring the power of imagination and creativity to your marketing messages. As they are more enticing and easily digestible, businesses should take advantage of the power of video content to engage consumers.
As a matter of fact, according to Cisco, videos account for 69% of all consumer internet traffic by 2017. With the inimitable rise of online videos, the potential reach of your content could be unparalleled. Even very small 5-10 second animations can now be used in advertising on mobile to give a brief intro to the product.
Here are some ways which animations can be useful:
Whether its Chinese New Year, National Day, Christmas, or other important festivities, animation is a great way to reconnect with and engage your audience with warm wishes; be it in the form of email greetings, or made shareable on social media.
Bring your infographics to life with animation. Its easy for audience to overlook good content due to the rise of infographics in data visualisation. Animating visuals and making them interactive is, therefore, quite possibly the future of infographics, as it adds interest to the topic and engages audience better.
You have 5 seconds to get your audience hooked on your content, what would you do? More often than not, EDMs or e-newsletters get flagged as spam or trashed immediately, hence, wasting good content. This makes animations a useful tool in grabbing attention and encouraging click-through and conversion rate, as it intrigues the audience to want to find out more.
Web banners used for online advertising – for instance on Google Display Network (GDN) – can also be made interactive, to stand out from noisy backgrounds, which includes competitors ads and content that is being displayed.