Christmas 2018

Christmas Special: Spice Up Your Greetings This Holiday Season

Goodbye, November…Hello, December. With Thanksgiving out of the way, this only means one thing: Christmas is coming! And we’re here to help you capture your audience’s heart with heart-warming season’s greeting ideas. Time to toss out the age-old, store-bought greeting card and start taking notes.   Here are 4 ways you can send a unique…

SEO

SEO (Search Engine Optimisation): Key to a Better Ranking

SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results.   Managing a website can be time consuming, and at times, complex. As the market gets more saturated and competition gets more intense, companies must constantly devise strategies to improve or maintain their rankings on the first page of Google.…

Illustration

7 Illustration Styles for a Bespoke Design

An illustration is a visual representation of a concept or process, created from scratch by an illustrator or artist. There is no one size fits all.   Imagine this: you are browsing through your competitors website, studying and analysing their marketing strategies, then, you see an image that is vastly similar to what you have…

Animation

Visual Storytelling: Animation and its Role in Marketing

Animation allows content to reach audiences on a deeper level by offering an immersive experience through audio.     Visual storytelling opens up a whole new world of possibilities for businesses. It can effectively evoke emotional experiences that influence a customer’s decision-making journey. In recent years, marketers have seen a rapid adoption of data visualisation.…

Transform Your Brand with These Logo Design Trends

As mobile browsing – and an endless assortment of devices and screen sizes – began taking over the digital world, it has become industry standard for logo designs to be responsive.   Now that all the major festivities and post-holiday syndromes are over, it marks the beginning of an amazing year. And we can’t help…

Smarter Event Planning, Smoother-Sailing Event

Your event should generate good will, excitement and enthusiasm about your company. Use it as an opportunity to grow your business and build stronger relationships with your clients.   Events – no matter how big or small – are powerful marketing tools to build awareness and gain publicity. But event planning is not an easy…

Visual Storytelling for Marketing and Social Media

Facebook posts with images see 2.3x more engagement than those without images. (Source: BuzzSumo)   A picture is worth a thousand words. This expression is widely used in the world of marketing for a reason. According to Canva, only 20% of people remember what they read, but 80% remember what they see. Images can express…