Happy Cheongsam: Brand Development

  Case Study: Building a Powerful Brand Happy Cheongsam is an online clothing brand for traditional Chinese cheongsams with its own added unique spin. Every piece is given a modern, sweet and classic take, so that every woman can rock the cheongsam in her own unique way   Objectives 1. Redesigning the brand’s logo for…

Anglo Fortune Capital Group: Brand Development

* In collaboration with Provomo   Case Study: Brand Consistency Anglo Fortune Capital Group is an investment and asset management consulting firm that specialises in European properties.   Objectives 1. To establish a new brand that appeals to their target audience – high profile individuals and real estate investors 2. Developing a full range of…

MortgageWorks: Brand Development

* In collaboration with Provomo   Case Study: Don’t Fit In, Stand Out! MortgageWorks is a consulting firm that assists clients in making informed choices for their mortgages.   Objectives 1. To develop and establish a new company that facilitates and educates customers on money lending in a fuss-free and stress-free way 2. Developing a…

Old Habits Cafe: Brand Development

* Pitch project. In collaboration with Provomo   A design pitch for Old Habits Cafe’s brand development project. Project includes visualising and developing the brand identity, as well as the brand applications, such as: a) Business cards b) Corporate stationery   Project Scope Design concept (logo, menu and other brand applications)    

Architects61: Corporate Stationery

  A series of corporate stationery printed for Architects61, one of the most established architecture firms in Singapore that is founded in 1974. This series of corporate stationery includes: a) Business cards b) Letterheads c) DL Envelopes d) C4 Envelopes e) C5 Envelopes   Project Scope Print