Regardless of the size of your organisation, having a strong web presence is half the battle won.
Being a digital marketer is challenging. You have to be a fast learner and keep yourself up-to-date with the latest digital trends, and juggle between projects and achieve set KPIs; all this while making sure the visuals accompanying your messages are well-designed and consistent throughout channels. If you’re not already a digital marketer and looking to break into the industry, theres no better time than now, with digital economy growing 10x faster than traditional economy.
Regardless of the size of your organisation, having a strong web presence is half the battle won. Thus, making digital marketing an integral part of any marketing strategy. With the evolution of modern technologies, it’s time for companies to adapt fast and beef up their marketing efforts, digitally.
But why is digital marketing so important? The world is rapidly shifting from analogue to digital. People are increasingly consuming more digital content on a day-to-day basis be it on mobile phones, laptops or tablets. Heres a quick look at some key forms of digital marketing:
- Websites, SEO and SEM
- Content marketing
- Email marketing
- Social media marketing
- Mobile marketing
- Pay-per-click advertisements
Most marketers favour digital marketing for its affordability. While it may cost an arm and a leg to put up ads on traditional media, communicating your messages digitally only takes a mere fraction of the cost, with an even wider reach of audience. Furthermore, digital marketing is 100% scalable and can be easily monitored for improvement to enable more effective planning in the future.
Nonetheless, with all the good things digital marketing can offer, companies still need to ensure their visuals encourage brand recall. This can be achieved through design efforts such as social media branding, blog post and web banner designs, EDM templates and more. By having designs that are visually captivating and consistent throughout channels, audiences can instantly recognise you in this vast digital world.
Want to know if you’ve got what it takes to be a digital marketing master? Here’s a trivia to help you out. If you’d like to keep track of your progress for improvement, you can also download the printable PDF for offline tracking.
And don’t forget to get in touch with us if you need help with visualising your communication.