Regardless of the size of your organisation, having a strong web presence is half the battle won.


Being a digital marketer is challenging. You have to be a fast learner and keep yourself up-to-date with the latest digital trends, and juggle between projects and achieve set KPIs; all this while making sure the visuals accompanying your messages are well-designed and consistent throughout channels. If you’re not already a digital marketer and looking to break into the industry, theres no better time than now, with digital economy growing 10x faster than traditional economy.


Regardless of the size of your organisation, having a strong web presence is half the battle won. Thus, making digital marketing an integral part of any marketing strategy. With the evolution of modern technologies, it’s time for companies to adapt fast and beef up their marketing efforts, digitally.


Social Media Hashtag


But why is digital marketing so important? The world is rapidly shifting from analogue to digital. People are increasingly consuming more digital content on a day-to-day basis be it on mobile phones, laptops or tablets. Heres a quick look at some key forms of digital marketing:

  • Websites, SEO and SEM
  • Content marketing
  • Email marketing
  • Social media marketing
  • Mobile marketing
  • Pay-per-click advertisements


Art Gallery Social Media


Most marketers favour digital marketing for its affordability. While it may cost an arm and a leg to put up ads on traditional media, communicating your messages digitally only takes a mere fraction of the cost, with an even wider reach of audience. Furthermore, digital marketing is 100% scalable and can be easily monitored for improvement to enable more effective planning in the future.


Nonetheless, with all the good things digital marketing can offer, companies still need to ensure their visuals encourage brand recall. This can be achieved through design efforts such as social media branding, blog post and web banner designs, EDM templates and more. By having designs that are visually captivating and consistent throughout channels, audiences can instantly recognise you in this vast digital world.


Want to know if you’ve got what it takes to be a digital marketing master? Here’s a trivia to help you out. If you’d like to keep track of your progress for improvement, you can also download the printable PDF for offline tracking.


And don’t forget to get in touch with us if you need help with visualising your communication.

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Goal, Target Market, Competitors

You have a well-defined and time-specific goal.


You have a complete, up-to-date, and segmented database.


You know who your target market is and what are their needs.


You have an ideal persona set up for each target market.


You know who your top 3 competitors are.


You know how your top 3 competitors market their business.


You design your visuals with the audience in mind.



You know what SEO is and are familiar with it.


Your website is SEO ready.


You write SEO optimized articles regularly.


Content Marketing

You have a blog feature on your website.


You do your research to get ideas on what your audience find useful.


You publish original content that is valuable and relevant to your target market at least once a week.


You include a clear CTA in every content to prompt readers to take action.


Social Media Marketing

You have one social media account registered under major social network sites (Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google+).


You post updates at least once every day and promote your content on these platforms.


You have social sharing widgets embedded in your blog page to encourage sharing.


You run ads on social media to expand your reach.


You keep yourself up-to-date with the latest digital trends.


You have a consistent social media brand (e.g. display picture, colour scheme, etc.).


Email Marketing

You are subscribed to an email marketing service. (MailChimp, Aweber, Zoho, etc.)


You have email signup forms embedded in your blog page to collect subscribers.


You email your subscribers to update them on new articles.



You have an AdWords account.


You run ads to promote your products and services (Google Search Network, Google Display Network, etc.).


You use Google’s free tools and conduct keyword research regularly to help you produce relevant and valuable content and to structure your ads.


You install Google Analytics tracking code in your website to see if you’re driving enough traffic to your website, either organically, through Google ads, or from social media.



You are constantly trying to improve yourself and hone your skills through online and offline courses – be it free or paid.


You have passed all those courses