Anglo Fortune Capital Group: Brand and Website Development

* In collaboration with Provomo

 

Case Study: Brand Consistency

Anglo Fortune Capital Group is an investment and asset management consulting firm that specialises in European properties.

 

Objectives

1. To establish a new brand that appeals to their target audience – high profile individuals and real estate investors
2. Developing a full range of applications, including logo, business cards, corporate stationery, folder and brochure
3. Developing a website that is responsive and easy to navigate
4. Managing regular updates on latest news and projects on their own

 

Challenges

1. Difficulty visualising the idea or concept on how the brand should look and feel to complement their core values and intended tone of voice
2. Lack of technical knowledge in web development, web hosting and the platforms available
3. Working with a supplier who offers integrated services for both design and web, and occasionally print, so that they don’t have to liaise with different companies and compromise on brand consistency

 

Solutions

1. Anglo Fortune turned to Superskill for our extensive knowledge in branding and developing visual identities, as well as website design and development
2. Superskill presented a few different styles and concepts in the form of a mood board, to determine the brand direction and reduce number of revisions for maximum efficiency
3. The website was also developed on WordPress to allow the client to publish updates regularly
Key Capabilities
1. Concept visualisation
2. Moodboard generation
3. Understanding colour theory and typography
4. Working with multimedia design software
5. Layout and conversion optimisation
6. Strong understanding of UI, cross-browser compatibility, general web functions and standards
7. Deep expertise and hands on experience with Web Applications and programming languages such as HTML, CSS, JavaScript, JQuery and API’s
8. Good understanding of SEO principles and ensuring that application adheres to them
9. Optimise application for maximum speed and scalability

 

Results

1. The iconic symbol used for the logo gives the brand a distinctive, simple and unforgettable character
2. Brand consistency – a full range of corporate collaterals that are on-brand and consistent
3. A responsive website viewable across all devices including desktop, mobiles phones, and tablets
4. Improved SEO and user experience
5. Simplicity and user-friendliness of the platform allows users of all skill level to manage the publishing and updating of content

 

Project Scope

Design concept, brand development, website design & development