As the global market becomes everyone’s market, companies struggle to break through the noise of advertising and social media. That being so, design is a powerful ally as it gives your company a strong first impression. However, it is beyond just visual aesthetics, function and efficiency. Design should be strategic in conveying a strong brand message that establishes you in the marketplace in a way that stands for something.
To help companies stand out we’ve done a quick scan of what’s hot in the
graphic design world that our clients can make the most of.
INFOGRAPHICS & DATA VISUALISATION
With more companies hopping onto the content marketing bandwagon, information overload becomes a problem for consumers. Infographics give a whole new way of presenting facts, figures and stories, both visually captivating and engaging.
Moreover, information presented this way is also easier to understand and shared widely, compared to its text counterpart.
While stock images offer a fast and easy solution to incorporating visuals in your collaterals, they are not as effective or visually stunning as bespoke content. Custom illustration, in contrast, makes your content personalised to your field of expertise, hence, ensuring that your messages are one-of-a-kind.
MOTION GRAPHICS AND VIDEOS
Animations and videos are the king of content – and the future of content marketing. As they are more enticing, especially in an age of short attention spans, businesses should take advantage of the power of video content to engage consumers. According to Cisco, videos will account for 69% of all consumer internet traffic by 2017. With the inimitable rise of online videos, the potential reach of your content would be extensive.
While the basic elements of a design – colour, typography and layout – are important, the overall experience, whether online or in print, you offer to your customers is perhaps even more important. User Experience, or UX, is the process of enhancing customer experience and satisfaction, by improving the interaction between the customer and a product; whereas User Interface, or UI, is the look and feel, presentation and interactivity of the product. Although different, these elements often work closely together to create a holistic experience for the customer.
As Rahul Varshney, Co-creator of Foster.fm puts it:
User Experience (UX) and User Interface (UI) are some of the most confused and misused terms in our field. A UI without UX is like a painter slapping paint onto canvas without thought; while UX without UI is like the frame of a sculpture with no paper mache on it. A great product experience starts with UX followed by UI. Both are essential for the products success.
Here at Superskill, we are a team of design professionals capable of making your ideas better than imagined;
ensuring that the look and feel of your company and brand are always en pointe and kept up to speed
with what your target audience is looking for. Here are ways in which we can help:
We work with you to develop a stronger and more integrated brand identity, giving you a competitive edge that effectively communicates your unique proposition to the audience.
SOCIAL MEDIA BRANDING
We ensure all your social media channels and posts are branded with elements unique to your brand, making it instantly recognisable on the audiences social feeds.
We create original illustrations to help you visualise concepts and ideas, and communicate your key marketing messages to your target audience, clearly and concisely.
We ensure the look and feel of your brand, everything from corporate publications to web and app interfaces, are well-incorporated to create a holistic brand experience.