With the support of technology, content can now be
Publishing is the process of making information available to a target group or everyone. Traditionally,
this is done through distributing printed books and documents. However, with the advent of digital
printing and the Internet, the scope of publishing has vastly expanded to include electronic resources,
e-books, blogs, and websites.
A typical publishing process involves these stages of development:
This process involves producing or acquiring exclusive content and intellectual property rights from authors. For self-publishing authors, this stage is all about writing a great book.
The authors work may be refined by a commissioned editor, whereby the titles, headlines as well as the copy will be edited to match the style and grammatical requirements of each market.
The book is then given character, with a cover design, fonts and a specific layout that determines how the chapters begin
Be it online or offline publishing, the production stage commences upon artwork approval. For online publishing, files will be converted into .epub or other e-book file formats and uploaded on the respective E-Book publishing platforms. Offline publishing, on the flip side, will undergo the colour-proof stage, where printers send a sample of the book for final checking before mass production stage.
The promotion stage is often closely intertwined with the editorial process, to build an early interest and create a sense of excitement through teasers. At times, this is also used to gauge possible sales in a given market. This information is then fed back to publishers, which may affect the formatting of the book and the strategy employed to sell it.
This is the final stage of the publishing process, where the product is made available to the public, usually by offering it for sale. Traditionally, these books are being distributed to booksellers and retailers. But with the aid of technology and the rise of online bookstores, books can now be distributed without ever printing a copy!
Publishing can take on many forms. Depending on the target audience and desired reach of the publication, books can be published both offline and online or even combined with a multi-channel approach, where content that are made available offline direct customers to online content. Whatever your requirements are – whether you’re a self-publishing author or aspire to become one – we are here to support you and guide you through the process.