Animation allows content to reach audiences on a deeper level by offering an immersive experience through audio.
Visual storytelling opens up a whole new world of possibilities for businesses. It can effectively evoke emotional experiences that influence a customer’s decision-making journey. In recent years, marketers have seen a rapid adoption of data visualisation. This is because the human brain is designed to receive more information through visuals, such as infographics, charts and graphs, etc.
With visual storytelling’s consistent gain of traction, it’s now time to take it to another level: making it seemingly real to audience through animation. This is useful, because everything is about “experience” in a world of short attention spans. Here are 3 reasons why you should start adopting animations in your marketing strategies:
1. Depth of Content
It allows content to reach audiences on a deeper level – something static visuals are not capable of – by offering an immersive experience through audio.
The promotional video aims to attract job applicants for McDonald’s restaurants in Japan; by showcasing why the characters started working in McDonald’s and their satisfaction with their new job. It gives the viewers an insight into working with McDonald’s in a far more interesting way than regular job ads.
2. Effective storytelling
It tells a story effectively and efficiently in a short amount of time, thus helping audiences gain more information in just a few seconds or minutes.
Example: Shell On Top of the World Campaign
The video explains Shell’s goal of bringing cleaner cooking to homes in Gujarat, India, and how they plan to achieve it.
3. Creative Expression
Lastly, it allows brands to express themselves creatively, beyond the audience’s imagination.
Example: Dumb Ways to Die
So, what are you waiting for? Time to get things moving, literally. Bring this immersive experience to your audience today. Get in touch with us for more information.