Animation allows content to reach audiences on a deeper level by offering an immersive experience through audio.



Visual storytelling opens up a whole new world of possibilities for businesses. It can effectively evoke emotional experiences that influence a customer’s decision-making journey. In recent years, marketers have seen a rapid adoption of data visualisation. This is because the human brain is designed to receive more information through visuals, such as infographics, charts and graphs, etc.


With visual storytelling’s consistent gain of traction, it’s now time to take it to another level: making it seemingly real to audience through animation. This is useful, because everything is about “experience” in a world of short attention spans. Here are 3 reasons why you should start adopting animations in your marketing strategies:


1. Depth of Content

It allows content to reach audiences on a deeper level – something static visuals are not capable of – by offering an immersive experience through audio.

Example: McDonald’s Japan Anime Recruitment Video

The promotional video aims to attract job applicants for McDonald’s restaurants in Japan; by showcasing why the characters started working in McDonald’s and their satisfaction with their new job. It gives the viewers an insight into working with McDonald’s in a far more interesting way than regular job ads.


2. Effective storytelling

It tells a story effectively and efficiently in a short amount of time, thus helping audiences gain more information in just a few seconds or minutes.

Example: Shell On Top of the World Campaign

The video explains Shell’s goal of bringing cleaner cooking to homes in Gujarat, India, and how they plan to achieve it.


3. Creative Expression

Lastly, it allows brands to express themselves creatively, beyond the audience’s imagination.

Example: Dumb Ways to Die
In 2012, Metro Trains Australia released an animated music video, Dumb Ways to Die, as a public service announcement to promote rail safety. It is aimed to engage audiences who refuse to listen to any kind of safety messages. As a result, within 48 hours of its release, the catchy tunes – along with its cute and cuddly cartoon characters – spread like wildfire on social media, notching up a whopping 2.7 million YouTube views (Source: The Age).


So, what are you waiting for? Time to get things moving, literally. Bring this immersive experience to your audience today. Get in touch with us for more information.